1. Introduction
Customer 360 Dashboard is a comprehensive visualization tool designed to provide a 360-degree view of customer interactions by integrating data from multiple sources. By leveraging dashboard widgets, businesses can achieve a holistic view of customer data, monitor behavior, track transactions, and make informed decisions using a unified interface.
2. Purpose and Objectives
The primary goal of the Customer 360 Dashboard is to aggregate and present customer data in a user-friendly and interactive manner. Key objectives include:
- Providing a centralized view of customer data across multiple platforms.
- Enhancing decision-making through data visualization.
- Improving customer engagement by analyzing trends and behaviors.
- Enabling real-time tracking and monitoring of customer activities.
- change/update/ release records.
3. Data Sources and Integration
To achieve a comprehensive view, data is collected and visualized from multiple sources, including but not limited to:
- M3 ERP System: Displays customer transactions and order history.
- Point of Sales (POS) Systems: Showcases purchase trends and in-store interactions.
- Customer Club Systems: Highlights loyalty program engagement and retention metrics.
- Transport Management Systems: Tracks logistics and delivery status.
- Carrier Tracking Systems: Displays shipment tracking and estimated delivery times.
- Web Shops: Analyzes online customer behavior and purchasing patterns.
4. Dashboard Widgets
The Customer 360 Dashboard is built using various widgets that allow businesses to create an end-to-end view of their operations. The available widgets include:
- Search Box: Allows users to search for specific data within a widget.